How to Build a PBN With Expired Domains? Updated in 2023
Building a powerful Private Blog Network (PBN) involves finding and utilizing expired domains that were once high-quality, authoritative sites. These domains are ones that the original owner stopped renewing, and they can be registered and added to your PBN.
The process of a domain expiring and becoming available for renewal is straightforward. If a domain isn’t renewed after its grace period, it becomes expired and can be registered by someone else. However, not all expired domains are valuable for a PBN. Many are low-quality, but there are some high-quality domains among them.
For example, if there was a popular conference in 2014 that many reputable websites linked to, the domain for that conference could be a powerful expired domain. Even though the conference is over, the domain still exists and retains the links from those authoritative sites.
What should you Check for a Quality Expired Domain?
When looking for quality expired domains, there are several requirements to consider:
- Language of the site: The site should be in your target language.
- Domain extensions: These don’t matter as long as the site’s content is in your target language.
- Metrics: Look for a Trust Flow and Citation Flow above 10, with a good ratio between the two.
- Referring domains: At least 50% should be pointing to the homepage.
- Link type: At least 70% of all links pointing to the site should be contextual (text links).
- Previous use: The site should not have been used as a PBN in the past.
- Spam text anchors: The site should not have these, as they indicate previous use as a PBN.
- Brand names: Avoid registering domains that use brand or company names.
Tools like ExpiredDomains.net and Ubersuggest can help you find and evaluate expired domains. These tools can show you the domain’s Trust Flow, Citation Flow, referring domains, and more. However, it’s important to manually check each potential domain to ensure it meets all the requirements.
Remember, building a successful PBN requires careful planning and strategic decision-making. It’s crucial to find high-quality expired domains that can add value to your network and help you achieve your marketing goals.
Restore the Old Website After Register Expired Domains
Once they’ve found a suitable domain, we use the Wayback Machine to check what the website looked like in the past. This helps them determine if the domain was previously used as a PBN. If the domain passes all these checks, they register it and buy hosting for the site.
After registering the domain, they have two options: install WordPress and create a new website from scratch, or restore the website to how it used to look using a snapshot from the Wayback Machine. The choice depends on whether they want a niche-specific PBN or a more general one.
The expired domains can be used to rank a business site faster due to their existing power and trust with Google. However, this strategy only works if the domain name makes sense for the business.
In summary, building a PBN requires careful planning, strategic decision-making, and meticulous attention to detail. It’s a time-consuming process, but it can yield powerful results if done correctly.
